AI presence and GEO assessment What is GEO?
See whether AI mentions you, gets your business right and reveals issues worth improving.
Start with a free assessment reviewed by a consultant. Then choose a full report, membership tools or independent consulting if needed.
WHAT IS GEO · GENERATIVE ENGINE OPTIMIZATION
GEO (Generative Engine Optimization) focuses on how businesses appear in AI answers. Improve your website and public information so AI can understand your business more accurately, reference relevant information and consider it for suitable customer needs.
A developing assessment framework, consultant-reviewed reports and a platform to support improvements.
Our assessment framework
Assess customer questions, competitors, cited sources and website quality. Findings from assessments and reassessments inform improvements to our question library, checks and evidence standards.
Question matrix · Competitors · Sources and quality
Consultants focused on AI
AI application consultants review conclusions and key evidence, explain findings in your business context and provide tailored answers, recommendations and priorities.
Human review · Business questions · Priorities
Our AI membership platform
Maintain business information and knowledge bases, and use AI assistants, CONTACTS, ONEPOST and EVENTS in HUTBASE to support GEO improvements and other applications such as customer communication.
Business information · AI assistants · Member tools
From AI visibility scores and the question matrix to competitors, third-party sources, website quality issues and prioritised actions: evidence for each decision.
Review AI visibility scores and the customer question matrix to see brand mentions, accuracy and the evidence behind the answers.
Compare peer businesses, public strengths and observed AI presence to identify where you are absent or your differences are unclear.
Identify platforms, URLs, cited information and related questions observed in the answers, with their importance and business relevance.
Inspect checks, scores, issues and evidence across business information, website technology, metadata, trust, external channels and information consistency.
Group recommendations by category and P1 / P2 / P3 using business value, urgency and complexity, with suggested steps, evidence and ways to verify completion.
Chinese-language report example. Screenshots come from the existing sample report and illustrate its structure. Sample scores are not official AI-platform rankings. Missing or unverified evidence retains its original status; findings depend on your own assessment.
Understand the issues before buying. We will contact you if we need more information.
Provide your business name, website and details, verify your mobile number and confirm assessment questions.
An initial assessment is generated, then reviewed and revised as needed by a consultant. Once published, the report link is sent by SMS.
Choose a membership plan and confirm assessment scope, timing, pricing and platform access.
Receive the initial full report and the full comparison report after the agreed cycle; renew or upgrade as needed.
Business fit · GEO industry scenarios
Best suited to businesses with a website, accurate information to share and someone available to carry out improvements.
Understand whether AI includes your business when customers compare providers, and whether it explains your specialities and service area.
You have website content but want to identify where AI misses specifications, differences or appropriate use cases.
Establish a traceable baseline and priorities before deciding to do the work yourself, use tools or engage a consultant.
Customers may ask AI questions like these when choosing a business
Illustrative industry scenarios and images: start with customer questions, examine how AI describes your business, then prioritise improvements and reassessment.
A customer might ask AI Which Australian manufacturers handle small-batch custom components?
GEO assessment and improvement focus Check mentions and accuracy about capabilities, materials and minimum orders. Compare competitors and sources, improve capability pages and repeat the same questions.
A customer might ask AI Where can I buy organic groceries nearby with home delivery?
GEO assessment and improvement focus Check products, locations and delivery information in AI answers. Compare retailers and sources, clarify categories and service areas, then reassess.
A customer might ask AI Which carrier can move large furniture from Melbourne to Sydney?
GEO assessment and improvement focus Check routes, freight types and service boundaries. Compare named competitors and sources, improve route and shipping-condition pages, then repeat the scenario.
A customer might ask AI Which Melbourne tutors offer VCE mathematics support?
GEO assessment and improvement focus Check subjects, year levels, location and lesson format. Compare tutors and education directories, clarify course and verified qualification information, then monitor the questions.
A customer might ask AI Which mortgage brokers work with first-home buyers who are self-employed?
GEO assessment and improvement focus Check how AI describes specialities and suitable clients. Align qualifications, service areas and public profiles, prioritise corrections and reassess on an agreed cycle.
A customer might ask AI Which nearby Pilates studios offer small classes for beginners?
GEO assessment and improvement focus Check studio mentions and class characteristics. Compare local studios, maps and directories, improve class, location and instructor information, then reassess.
A customer might ask AI Which agents know the local market if I want to sell in this area?
GEO assessment and improvement focus Check area expertise and services. Compare local competitors and citations, align area and team information and verifiable projects, then observe reassessment changes.
A customer might ask AI Which small design studios specialise in restaurant branding?
GEO assessment and improvement focus Check whether AI understands portfolio types, scope and distinctive strengths. Compare studios and sources, improve project context and service pages, then repeat industry questions.
HUTBASE AI MEMBERSHIP
Join a membership to access the existing platform features available in your plan. Manage business knowledge, customer conversations and campaigns in one workspace.
Configure web or SMS channels to help handle common enquiries, with important replies reviewed by you.
Organise website content, files and business FAQs into maintainable information for your assistant.
Manage contacts, business details and tags in one place, ready for segmented communication.
Create content, send SMS to selected groups and review related events recorded by the platform.
Review customer conversations and take over when needed, combining AI assistance with human judgement.
Prepare communication for your customers’ languages, with key business statements checked by you.
Connect business data through existing interfaces, subject to permissions and agreed integration scope.
Choose supported models and extensions and configure your assistant for the task.
Get a free assessment to understand how AI describes you, or choose a membership plan and confirm access to full assessments and tools.
Free to apply
Understand your current position and key issues before deciding whether to join.
Choose a plan · confirm benefits before joining
Ready to proceed? Choose a plan with the assessment scope and platform tools that fit your needs.
Initial full report + full comparison report included
A full assessment includes the initial full report and a full comparison report after the agreed cycle. Confirm assessment scope, timing, pricing and tool access for your selected plan on the membership page. After joining, confirm your business details and delivery arrangements. Consulting, implementation and additional assessments are scoped separately.
For medium and large organisations · Multiple brands, websites and markets
When your needs span brands, websites, departments or markets, we combine business research, our own assessment framework and consultant judgement to define priorities, develop a tailored plan and help move improvements forward.
Understand business goals, customer decision scenarios and existing information. Examine AI presence, competitors, third-party sources and key gaps.
Define priorities, action lists and acceptance criteria. Coordinate with internal teams or suppliers and provide advice on specific questions.
Establish a baseline, record implemented changes and reassess at agreed intervals. Analyse changes and recommend next-stage priorities.
Available as a defined project or an ongoing consulting engagement.
Quoted separately according to brands, websites, markets and level of involvement. Implementation and third-party costs are agreed within the project scope.
The free assessment highlights key issues. A full report purchase includes the initial full assessment, recommendations and a full comparison report at the end of the agreed cycle. Confirm the cycle and scope before purchase.
After application and mobile verification, your assessment enters generation and human review. We send the report link by SMS once published. We may contact you for more information; delivery is not instant.
No. Answers vary by question, platform, time and public information. We disclose what was checked and the evidence, help you improve and reassess under agreed conditions. We do not promise a recommendation position or orders.
Yes. You can use the recommendations yourself. Membership tools can support your work; research, planning or project support can be commissioned separately.
A full assessment includes the initial report and a full comparison report after the agreed cycle. Confirm report scope, timing and tool access for your chosen membership plan before purchase. After joining, confirm your details and assessment arrangements. Consulting, website changes and additional assessments are separately scoped.
You can continue using AI directly. We help define relevant questions, organise traceable evidence using a consistent assessment approach, review findings and turn them into specific recommendations. Buy only if that work saves time or helps your decisions.
If you need guaranteed orders, cannot act on the advice or already have more customers than you can serve, address those operating constraints first. There is no need to pay for ongoing tools you do not currently need.
GEO means Generative Engine Optimization. We assess how your business appears in AI answers, alongside competitors, verifiable third-party citations, public content and website issues. This informs prioritised recommendations. We cannot promise complete indexing coverage, all competitor activity or AI recommendations.