GEO for customer acquisition · AI reception · AI consulting

When customers use AI to find a business Will AI recommend you or your competitors?

Buyers now ask ChatGPT, Gemini and Perplexity for recommendations. Get a free AI visibility review and a practical plan to help more people find your business.

No credit card needed · Practical next steps included

Example AI recommendation
AI SEARCH

Can you recommend reputable architecture firms in Melbourne?

Here are some options based on services, experience and public information:

01
Ausxxx Architects

Residential design experience with verifiable projects and credentials.

Project examplesCredentials
02
Milxxx Architecture & Interiors

Serves Melbourne and specialises in renovations and custom homes.

Service areaSpecialties

Illustrative conversation with fictional businesses.

Is your business on the AI shortlist?

Getting found is the first step to winning business.

01Help customers find you02Handle enquiries03Put AI to work
ChatGPT · Gemini · Perplexity

How customers choose

AI is changing how customers choose a business

Instead of browsing one site at a time, buyers can ask ChatGPT or Gemini to recommend a provider.

01

Professional firms and specialist services

Design · Legal · Accounting · Clinics

Example customer question

“Which local clinics specialise in rhinoplasty?”

If AI can’t find your surgeon’s credentials or cases, it may suggest another clinic.

Result

A patient ready to book may never see your clinic.

02

Construction, custom work and trades

Building · Home services · Specialist installation

Example customer question

“My shop freezer broke down. Who does emergency evening repairs and can lend me a freezer?”

You may offer 24-hour service and spare equipment, but AI needs public information about both.

Result

The owner may call the first repairer AI suggests.

03

B2B businesses and service providers

Business services · Supply chain · Local operations

Example customer question

“Find a local ISO-certified supplement supplier that can handle urgent orders.”

AI might miss a certification, get your minimum order wrong or overlook rush delivery.

Result

A buyer may leave you off the shortlist based on incomplete information.

When buyers ask AI for help, keywords are only part of the picture.What matters is whether AI has enough reliable information to recommend you.

How discovery is changing

Search results and AI recommendations work differently

Search gives buyers links to review. AI can suggest a shortlist directly.

What changes
Traditional Google SEO
Hutbase GEO
Visibility
One of several search links

Buyers open sites and compare providers themselves.

A business named in an AI answer

AI can name your business and explain why it might fit.

Buyer confidence
Buyers verify the details

Shoppers have to judge reviews, listings and ads.

Reasons for a recommendation

An AI answer can give buyers context before they enquire.

What you build
Search visibility

Rankings shift as results and competition change.

Verified business information

Credentials and real projects give AI reliable facts to reference.

Business outcomes
Visits from search

Customers click through to learn more and compare options.

Enquiries from AI discovery

Customers may arrive with a clearer idea of what they need.

SEO helps people find your website. GEO helps AI understand when to suggest your business.

How it works

How Hutbase AI Continuous GEO works

We use accurate public information and a repeatable process to help AI understand your business.

Hutbase AI Continuous GEO
  1. 01

    Assessment

    See what AI knows about your business and where it gets things wrong.

    • Check for errors:Does AI have the right opening status, business scope and key services?
    • Find gaps:Find out why AI mentions another provider when buyers ask about your industry.
  2. 02

    Plan

    Choose the buyer questions that matter most to your business.

    • Use real questions:List the questions buyers ask AI when looking for services or products like yours.
    • Define your strengths:Identify what sets you apart, such as craftsmanship, turnaround or experience.
  3. 03

    Actions

    Turn your strengths into clear, verifiable information that AI can use.

    • Document your work:Describe your credentials, methods and finished projects in clear language.
    • Use trustworthy sources:Keep your details consistent across relevant public sources so AI can cross-check them.
  4. 04

    Tracking

    Track AI recommendations and collect data for the next assessment.

    • Check regularly:Check key AI platforms for changes in visibility and new competitors.
    • Collect feedback:Use site traffic and customer feedback to decide what to improve next.

Reliable sources

Give AI three ways to verify your business

Use your website, real projects and independent sources to build a consistent public record.

Example process and output

The source labels, checks and recommendation are examples. They don’t represent live checks or actual platform results.

01

A clear business website

  • Structured business facts
  • Service areas

Describe your services, locations and strengths in a clear structure.

02

Real work and credentials

  • Completed projects
  • Methods and materials

Show completed projects, explain how you work and share original expert content alongside your licences.

03

Independent public sources

  • ABN Verified
  • Industry directories

Keep reputable directories and other public listings accurate so AI can corroborate your details.

Example process and output

Hutbase AI recommendation analysis

ChatGPT · Gemini · Perplexity

🟢 Example: Sources checked

🏆 Example AI recommendation:

“Based on its credentials, projects and independent sources, [Your business] is a strong option in this area.”

Example confidence rating: High

HUTBASE AI01 / 03

Your AI visibility report

AI Visibility Review and Action Plan

Brand visibility · Competitor comparison · Next steps

Sample report · No real customer data

Priority checklist

  • Add key credentials and service details.
  • Align your website and public listings.
  • Record the customer questions you want to track.
Check the facts first, then decide what to improve.

05 / Free sample report

See where you stand and what to do next

See how AI describes your business and find the most useful improvements to start with.

01

Check what major AI tools say

Review how ChatGPT, Gemini and Perplexity describe your business, and flag gaps and errors.

02

Compare competitors and sources

See how competitors are mentioned and which public sources AI cites.

03

Get a practical action list

Know which pages to update, which details to add and how to check the results.

From discovery to enquiry

Help customers find you and respond when they reach out

You can’t always answer the phone while you’re with a client or on a job. Hutbase membership includes GEO and AI Reception, so customers can find you and take the next step.

Module 01: Customer acquisition · Included in membership

Continuous GEO Engine

Help AI recommend your business

  • Make your business information clear and easy for AI to understand.
  • Build a reliable public record across reputable sources.
  • Track your visibility as AI platforms change.
Module 02: Enquiries and bookings · Included in membership

AI Reception

Respond to enquiries around the clock

  • Answer using business information you’ve approved.
  • Reply through website chat and SMS.
  • Guide customers to book or order, and flag complex questions for your team.
Module 03: Tailored tools · Custom services

Custom AI Consulting

Build AI tools around the way you work

  • Build a private knowledge base and AI assistants for your team.
  • Connect your CRM, work orders and scheduling tools.
  • Get help with implementation and training.

Frequently asked questions

How is GEO different from SEO?

SEO helps people find your website in search results. GEO helps tools such as ChatGPT and Gemini understand your business and recommend it when relevant.

Can I use GEO alongside SEO?

Yes. A clear website, verified qualifications and useful case studies help search engines as well as AI tools.

How soon can I see results?

You may see changes in how AI describes your business within four to eight weeks of the first updates. Timing and recommendations vary by platform and question.

Do we need technical skills?

No. Tell us about your services, pricing and past work. Hutbase provides the tools and helps you set them up.

Does the free review include practical advice?

Yes. An advisor reviews what major AI tools say about your business, compares it with competitors and gives you three concrete next steps.

How does AI Reception handle questions it can’t answer?

It answers using the services, pricing and other information you approve. It records complex questions and asks your team to follow up.

Who is custom AI consulting for?

It suits teams with detailed processes or specialist documents, and businesses that want to connect AI with existing customer, work order or scheduling systems.

Are GEO and AI Reception billed separately?

Both are included in Hutbase membership. Pick a plan for your business and change or cancel it as your needs change.

Start with a review

Find out if AI recommends your business

Get a free review and see what you can improve to help more customers find you.

Privacy protected · Report within one business day · Follow-up services are optional

Customer stories

How businesses are putting AI to work

Hear from business owners using Hutbase to find customers and serve them better.

Cool First

Commercial refrigeration and air conditioning repairs

We’ve worked in refrigeration in Melbourne for nearly 20 years. The GEO review showed us opportunities we’d missed on our website and social media. Hutbase gave us a clear action plan, and within a month we could see a difference.

RHD Design

Renoco Homes

Custom homes and renovations

We had many projects, and following up on each one took a lot of staff time. Hutbase helped us build AI tools for project management and staff training. We work more efficiently and our customers are happier.

Auyea Farm

Sustainable farming and quality produce

When we’re busy in the fields, taking calls and replying to texts about orders interrupts the work. Our AI receptionist can text customers back and find out what they need. I check in at the end of the day.

Prebox Farm Direct

We sell farm produce online and recommend this GEO review. The report was more practical than we expected. The advice got right to the point and was easy to act on.

Ether Nails

Nail and lash salon

The free review was useful. It looked at our website, social media and competitors, then gave us a clear plan we could work through at our own pace.

Wild Patch Farm Food

We’re farmers and AI was new to us. Our son recommended Hutbase. The free review showed us what to add to our website, where to post updates and what to say. We recommend it.